Armani Prepare Substitute

IN the world of fashion, especially fashion house, being an artistic director as a leading designer is crucial.

The reason, the designer will be drafting a trend that will bring the brand to greatness or even fall into contempt. Therefore, the topic of place successor aqua a designer whose name has been attached to a particular brand has always been a hot topic discussed.

Gucci had Tom Ford is identical to change course now becomes younger thanks to the touch and hippy cold hands Frida Giannini, the brand Versace is attached to celebrity after being in the hands of Donatella Versace who replaced his brother, Gianni.

Valentino fashion house was not successful in the hands of Fachinetti Alessandra later retreated after survived for two seasons and replaced by in-house designers. Right to know the condition.

King Giorgio, who became artistic director for Giorgio Armani, Emporio Armani, Armani Prive, and Armani Exchange, also said he is preparing a successor to continue the royal fashion. This decision was taken after Armani hepatitis and hospitalized for several days following a work schedule were too crowded.

"I had prepared the staff to continue my work," said the designer who is now 75-year-old.

"I realized I was not immortal. There will be certain times when we must give up everything," said the man who often dressed in black this.

In the fashion industry, Armani is not a small name. Giorgio Armani brand is the largest in Italy and thanks to the flamboyant business style but firm; Armani achieved global appreciation of the network flagship boutiques and stores in major cities around the world.

However, Armani seemed to realize that he was no longer young even though his spirits smolder. The proof, since out of the hospital, Armani directly alter the company management and delegate some work to alleviate their responsibility in the company so he could better focus on his health.

As for the business side, the Armani Group is not immune to the crisis that hit the world during the last year. Deputy General Manager, Giorgio Armani said John Hooks, Armani's sales declined, but the company survived thanks to the accessories and perfume lines that continue to survive.

"In fact, I might mention that Armani will keep running the same speed next year. We're still going to open 50 new stores in 2010," he said.

Recently, Armani opened a new store in Moscow. Hooks says that Russia is a huge market for luxury products and has proven resilience to the crisis.

"Armani's annual sales in Russia remain in the range of 5 percent despite the crisis. It shows that consumer interest in Russia remained faithful, especially considering the U.S. and European markets are very devastated," he said.

In addition, supporting the acquisition of profit, once again wed Armani fashion and technology with the launch of ecommerce fashion.

The user's iPhone, Blackberry, Android, and mobile phone users high-end shoppers can instantly latest Emporio Armani collection online, directly from their mobile phone. E-commerce platform will be launched on November 25, coming simultaneously throughout the world